RE: Is Your Countdown
Social Experience

A next-generation social platform where moments unfold over time, creating deeper connections through intentional sharing.

Project Overview

RE: is a next-generation social media app designed around emotional connection and intentional sharing. Instead of instant gratification, the platform introduces a “Countdown Reveal” experience that builds anticipation and meaning around shared moments.

The app focuses on privacy-first interactions, paired memories, and asynchronous communication to create deeper, more personal digital connections.

Typography & Color

The visual identity of RE: is built on clarity, restraint, and emotional balance.

The primary typeface, Lufga, was chosen for its modern geometric structure and high readability across devices. A clear typographic hierarchy—ranging from bold headlines to subtle captions—ensures content feels calm, intentional, and easy to scan.

The color system uses a controlled, minimal palette that reinforces focus and reduces visual noise, allowing emotional content to remain the centerpiece of the experience.

Logo & Iconography

The RE: logo uses a bold, lowercase geometric typeface, with the colon acting as the core visual symbol. The colon represents both a camera lens and the paired nature of the app Moment + Emotion.

Iconography follows the same philosophy: simple, functional, and expressive, designed to support interaction without distracting from user-generated content

Login Page

The login experience is intentionally minimal and welcoming. Users can securely sign in using email or phone credentials, with clear access to password recovery and account creation.

The interface avoids unnecessary friction, allowing users to enter the platform quickly and intuitively while maintaining a sense of trust and privacy.

Social Users & Engagement

RE: is built for meaningful engagement rather than endless scrolling. Key interaction features include blurred media sharing, reaction triggers, paired memory storage, and interactive reveals. All content is automatically encrypted and expires after 48 hours, reinforcing privacy and encouraging authentic sharing.

With 1M+ total users, 100% privacy by default, and a carefully designed interaction model, RE: demonstrates how social platforms can prioritize emotional value over volume.